Critical Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1000 words - 2

Basic Rhetorical Analysis - Essay Example In Ted Talks: Making Global Labor Fair, Auret Van Heerden, utilizes a few specialized gadgets to give his discourse. He utilizes facetious inquiries like â€Å"How come the U.S. Food and Drug Administration permitted this to occur? How did the Chinese State Agency for Food and Drugs permit this to happen?† (Auret, 2010). He utilizes non-serious inquiries to make the crowd mindful of the government’s duty, just as its disappointment in securing worker’s human rights. The facetious inquiries he presents, he answers. He utilizes this convincing procedure to both illuminate and animate the enthusiasm of the crowd. Auret additionally utilizes difference to pass his message over. For instance, â€Å"We all adoration chocolate. We get it for our children. 80% of the cocoa originates from Cote dIvoire and Ghana, and its collected by youngsters. Cote dIvoire, we have an enormous issue of youngster slaves. Youngsters have been dealt from other clash zones to come and work on the espresso plantations.† He utilizes the talk system to draw a sharp complexity between the severities of the maltreatment of children’s human privileges of those utilized as captives to reap the cocoa used to make the chocolate. The strategy may flop because of its tendency to bring out feelings of the audience members. It is, in any case, a decent procedure to show the contrast between the kids gathering in the cocoa ranches and those devouring the chocolate. The work of these two explanatory gadgets is substantial in light of the fact that they are utilized in fitting cases. For instance, before Auret asked the inquiry for what valid reason the administrations in America and China don't remain to secure the privileges of its residents, he had just spread out realities that show an infringement of human rights. He utilized the method to expose the insufficiencies of the state laws in the worldwide strategy fields. He likewise utilized the procedure to present his new contention about how the multinationals can be the answers for the issue by utilizing a

Expressions in Canadian Native Studies by Ron Laliberte Assignment

Articulations in Canadian Native Studies by Ron Laliberte - Assignment Example In Aboriginal examinations, the investigations spin around a moral methodology and the call of the Aboriginal individuals for equity. For instance, the conventions administering local investigations rotate around how older folks get tended to, how to hear them out and the names utilized when discussing the network (Laliberte, 2000). The result is that it demonstrates that there are places where local examinations present the best of a college framework. In Canada, Native examinations identify with part of a more extensive procedure and difficulties presented by the presence of the principal countries. The investigations furnish the Aboriginal understudies with the information and experience fundamental for helping Aboriginal people group to understand their latent capacity. Thus, the network gets an instrument which encourages other Aboriginal understudies to access post-optional organizations (Laliberte, 2000). It makes the educating and learning of Native investigations a scholarly test and experience. Through local examinations, the Aboriginal community’s history, culture, and encounters are perceptible to different networks in different pieces of the world (Laliberte, 2000). Thus, for the world to hear the call of Aboriginal individuals, the local examinations will give the portal to new social and material structures. In Peter Kulchyski’s article on Native investigations, he puts forth an admirable attempt to show the significance of such examinations in contemporary Canada. As indicated by Kulchyski, it is critical to offer credit to seniors in the Aboriginal people group (Laliberte, 2000). The delineations of a portion of his announcements are generally outstanding on page 19 of the article. In page 19, he attests that Elders in the Aboriginal people group are the way to helping the network see about existence issues. By offering credit to older folks, it is the main way that the names of proficient individuals in the network can occur adjacent to the names of others from non-local networks in academic practice.

Are you a returned Peace Corps volunteer COLUMBIA UNIVERSITY - SIPA Admissions Blog

Are you a returned Peace Corps volunteer COLUMBIA UNIVERSITY - SIPA Admissions Blog Columbia University’s School of International and Public Affairs (SIPA) will waive the application fee for returned Peace Corps volunteers (RPCV) who apply for entry in fall 2013. This trial arrangement will reinforce a long history of synergy between two longstanding institutions of international affairs: Over the years, many remarkable Americans who began careers of global service in the Peace Corps went on to pursue graduate education at SIPA. As we have seen over the past decade, solving the world’s most difficult problems â€" public health, climate change, energy, development, global finance and economics, and sustainability â€" demands collective action in response to increasingly global challenges. It requires a new kind of education, one that combines traditional quantitative analysis and management training with a global perspective. SIPA, the world’s most global public policy school, is uniquely positioned to develop leaders who can solve these challenges. SIPA embraces a vision of policy studies that crosses national boundaries. More than any peer institution, the School focuses on transnational policy areas, applying global best practices to local issues, and training leaders to engage multiple levels of governance to reach effective solutions. After the initial admissions cycle, SIPA will explore whether there is support to continue a program of fee waivers for returned Peace Corps volunteers in future years. If you have questions about the new arrangement and how it may impact your application, please contact SIPA’s admissions office at sipa_admission@columbia.edu.

Fast Food Is A Global Phenomenon - 986 Words

Healthy nutritious foods have been replaced by the new food mantra-JUNK food. In the context of world economy, Junk food is a global phenomenon. The availability of junk food and snacks at low prices and marketing strategies adapted by manufacturers of such as foods has triggered an evolution. The fast food has been growing constantly during the past few years. The popularity of fast food is rapidly among many people to the following three main reasons: good taste, convenient time, and price. It appears that fast food has changed into a standard matter of life by Smith Andrew (1946). Whether it is because of the fixings, i.e. trans-fats or the negative wellbeing effect e.g, diabetes or being identified with fitness, it is indeed fast food that overwhelms s singular’s life. Fast food results in a bigger number of calories than the coveted level which typically brings about additional weight increase. Natural variables like eating fast food frequently could build the undesired danger of fitness are illnesses, genetics and medications. Fast food is normally high in calories which results in eating too much calories. It can lead to extra weight gain and ultimately. Examination has uncovered that individuals having propensity for eating fast food more calories as contrasted and individuals who are not chronic of eating fast food. Individuals eating fast food, more often than not , additionally fat, sodium and immersed fat, while expending less organic products, milk a ndShow MoreRelatedCultural Globalization: The Emergence of the Americanized World 685 Words   |  3 PagesKofi Annan once said, â€Å"Arguing against globalization is like arguing against the laws of gravity†. Globalization is an inevitable phenomenon in human history that brings about greater interconnectivity and integration of people worldwide. Over the past few decades, the pace of global integration has accelerated quickly and dramatically due to unprecedented advancements in technology, communications, science, transport and industry (The World Bank, 2013). Globalization affects economical, culturalRead MoreThe Effects Of Global Warming On The Earth901 Words   |  4 Pages What is Global Warming? Countless feel as if it is a natural phenomenon that the Earth cycles through. They are terribly mistaken. It is the effect of greenhouse gasses that are emitted by the machines we use today. These gasses are becoming trapped in the earth’s atmosphere, causing the temperature to rise. The effects of global warming are all around us and are becoming more prominent. There are already efforts in place to stop it and programs to â€Å"go green†. This climate change is a serious threatRead MoreGlobalization And Cultural Change : Globalization930 Words   |  4 PagesGlobalization Cultural Change Globalization refers the movement toward globally similar social attitudes, linguistic, global trades, through increased connectedness among countries and individuals worldwide. This globalization allows citizens to discover and explore other cultures. As globalization occurs, local cultures need to take an active role. With actively engaged local cultures, globalization can be a win-win situation in both world and local cultures and can lead citizens throughout theRead MoreGlobal Warming : A Natural Phenomenon959 Words   |  4 PagesGlobal Warming What is Global warming? Countless feel as if it is a natural phenomenon the Earth cycles through. Those individuals are terribly mistaken. It is the effect of greenhouse gasses emitted by the machines we use today. These gasses are becoming trapped in the earth’s atmosphere, causing the temperature to rise. The effects of global warming are all around us and are becoming more prominent. There are already efforts in place to stop it and programs to â€Å"go green.† This climate changeRead MoreFast Food Is An Integral Part Of Our Society Essay1455 Words   |  6 Pages Fast food has become an integral part of our society by providing the option for a cheap and quick meal and on-the-go dining. In 1954, Ray Kroc, a seller of milkshake machines, took interest in the hamburger shop owned by the McDonald’s brothers. From there, Kroc suggested that the brothers â€Å"franchise† their restaurants and after skepticism from the brothers, Kroc took on most of the r esponsibility for making the chain national venture. Today, McDonald’s is a global phenomenon and a billion-dollarRead MoreHunger Is A Growing Phenomenon1459 Words   |  6 Pagesmood irritability. We have coined the word – world hunger to group these individuals together, and quite frankly, for these individuals, their only concern in the world, is whether death or their next meal will come first. World hunger is a growing phenomenon that requires proper understating and a fighting effort from all members of the world as loving caring human beings. Hunger is a very uncomfortable feeling for those of us who have the luxury of satisfying the hunger level of the basic human hierarchicalRead MoreFast Food : An Advocate Of That Slow Food Movement1338 Words   |  6 PagesPage 85: Domini starts off her article by recalling the ethos used through â€Å"an advocate of that Slow Food movement for many years.† Through describing some of the goals and tenets of that movement, she included the â€Å"positive effects† that it can have. Additionally she establishes the middle ground of the argument before she discusses her position. Her position is one that the Slow Food supporters are not likely to embrace. In fact, her position is presented in a weak and underwhelming sentence.Read MoreEnglish 101 Apa Term Paper (Eating Disorders)1679 Words   |  7 PagesEating Disorders a Global Health Issue Denise Gilbert Southeast Kentucky Community and Technical College Abstract There is a global health crisis affecting many people around the world. Eating Disorders is a mental health condition often misunderstood by people that do not have the condition. It can trigger vomiting, bingeing, depression, and health issues. Eating disorders are illnesses that cause serious disturbances to the everyday diet. They can affect men, women and children of all agesRead MoreThe Effects Of Global Warming On Humans1405 Words   |  6 Pages The Effects of Global Warming Global warming is a dangerous issue that has been caused by the actions of human beings. The environment as a result, has changed for the worse. The effects of this situation that is currently happening is global, and can affect anyone regardless of their geographical location. The effects of global warming are enormous, and if people do not begin to do something in order to stop it, global warming could lead to the end of human kind. InRead MoreGlobalization Is It Good Or Bad?1719 Words   |  7 Pagesglobalization phenomenon on changes in the food industry in the face of globalization. I will present its pros and cons, but it is your choice if whether globalization as beneficial or not. I will want to help you make that decision. Introduction Food security is one of the most important social needs. Global agriculture is increasingly developing not freely, but controlled by transnational processes of economic, political and natural. Nowadays, people are witnessing contemporary realities of the food industry

Leadership Styles And Behaviors That Promote Effective...

Leadership Styles and Behaviors that Promote Effective Communications Leadership is defined as a process of influencing leaders and followers to achieve organizational objectives through change according to research from Caldwell et al. (2010). A leader has responsibilities and obligations to execute to ensure proper guidance from followers. Influence is positive or negative and inspires or discourages individuals. Leadership is a role that can be fulfilling but challenging depending on the person and the type of management one pursues. Leaders must practice ethical approaches which ultimately reflects the business and the employees. Employees are more likely to be receptive if a leader or employer shares similar interest and values. Conflict arises when efforts clash against one’s morals. It is challenging to get followers to work toward a goal if the team lacks cohesiveness. Morals and values are an association of religious beliefs within an individual culture. Society shares different ways of living along with various belief systems. Culture can range from music, religion, dance, food, and clothing to name a few areas. Relating culture to a business environment is a necessity with the norms of a particular business. Different countries share diverse ideas and principles at home, school and at the workplace. Ultimately, acceptable behaviors must be imparted within a culture to exhibit positive results. A Personal Evaluation of Leadership Style Toward EmployeeShow MoreRelatedEssay on Leadership Styles1214 Words   |  5 Pages â€Å"Traditional methods and styles of leadership must change to meet the changing environment â€Å"(Sims, 2002, p.242). Sims (2002) argues that organizations can ensure success by developing individuals in leadership positions as leaders and managers. There is a perception that leadership is a level above management. McConnell (2006) states that there are differences between leading and managing. In short, â€Å"people obey managers because they must or they expect to; people follow leaders because they wantRead MoreThe Leadership Journey Of Ronda Harlan1535 Words   |  7 PagesIntroduction to a Leadership Journey This paper outlines the leadership journey of Ronda Harlan; an Organizational Leadership student, at Colorado State University (CSU) and how the CSU Masters of Science in Organizational Leadership (MSOL) program helped Ronda to evaluate human behavior within organizations to understand ethical practices, effective leadership, organizational communication, and cogent decision-making principles. Ronda Harlan reflects how the master’s program at CSU aligned withRead MoreUnderstanding The Concepts Of A Team Essay1291 Words   |  6 Pagesdevelopment of a cohesive team can be challenging, however through influential communication processes, effective leadership approaches, and conflict management a team can be use to help achieve greater success. Communication is one of the most important aspects of groups’ interactions especial for those that partake in virtual learning. Communication is essential in personal and professional groups interactions. An effective team must have a fair interaction among all members of the group. AccordingRead MoreLeadership : A Nurse Manager Of The Telemetry Floor At The Hospital1413 Words   |  6 PagesIntroduction Leadership is an important part of almost all profession. It is no surprise that the role of nursing profession evolving, with that evolution, leadership is becoming more and more important. Leadership establishes an environment that foster personal and professional growth. Nursing is a profession that put huge emphasis on leadership skills. Leadership is such an essential part of our health care system, which can greatly impact the quality, accessibility and affordability of healthRead MoreNurse Leadership : The Clinical Setting1545 Words   |  7 PagesNorthern Arizona Universityâ€Æ' Nurse Leadership in the Clinical Setting As a student nurse we are challenged throughout the course of our education to become leaders among our peers, in the workplace, and within the community. According to the Institute of Medicine (2011) leadership skills are learned and mastered over time, and it is important to obtain a basic understanding of these skills beginning in school. Leadership can occur at any level within an organization and can be defined as a personRead MorePersonal Leadership And Management Style885 Words   |  4 PagesNursing professions today assume the leadership and management responsibilities in any activity they involve in the health care system. Leadership and management are frequently intertwined. Huber (2006) defined leadership and management as, â€Å"the process of influencing people to accomplish a goal and management as coordinate and integrate of resource through planning, organizing, coordinating, directing, and controlling to accomplish a specific institutional goals and objectivesâ⠂¬ (Huber, 2006, p.Read MoreThe Leadership Theory Of Organizational Needs1507 Words   |  7 Pageshave the right skills, while also having a foundation of a specific leadership theory to drive the daily functions of the organization. As important as these aspects are, it is even more important that leaders take the time to evaluate their leadership style and philosophy to ensure that they remain effective and efficient in their work. Fisher (2009) notes that it is important to recognize the type of leadership that is most effective with staff, so that it can be applied accordingly. By taking theRead MoreThe Adoption Of An Effective Leadership Style995 Words   |  4 PagesIntroduction The adoption of an effective leadership style is necessary to achieve Organizational goals and to enhance productively. According to Riaz, Haider, (2010), organizations are expected to carry out tasks with limited resource to the maximum level in order to maintain the competitive edge and sustain profitability position of the organization. Therefore, it is imperative for organizations to adopt leadership styles with characteristics of motivating, directing and influencing employeesRead MoreTransformational Leadership And The Quality Of Lateral Communication Within Healthcare932 Words   |  4 PagesLeadership Style Leaders have a profound effect on employee performance because they shape workers’ perceptions of the working environment. Consequently, some leadership styles are more effective with meeting particular objectives. Although personal attributes dictate a leader’s natural leadership style, effective leaders recognize the benefits and limitations of each style, understand the impact a style will have on the organization’s environment, and are capable of developing and incorporatingRead MoreParticipative Vs. Directive Leadership1181 Words   |  5 Pageswould be difficult to say that leadership in organizations do not need to take this into account when trying to communicate effectively within their teams. Two leadership styles and their methods of communication this research will focus on are: participative and directive leadership. Although both leadership styles are effective in their own practicing’s— participative and directive styles— wh ile often thought of exclusively, must be integrated for the most highly effective and committed heterogeneous

World Peace Free Essays

21st the world is encouraged to recognize that day as a day of peace. I think it is quite easy for people to look at places around the world where there is clearly hostility going on, whether it be the Middle East, Africa, or inner cities in the United States, and think why can’t there simply be peace. To me peace is not about looking at places of hostility around the world and saying there must be peace there. We will write a custom essay sample on World Peace or any similar topic only for you Order Now Real peace around the world begins within you. Check inside and honestly answer the questions â€Å"Am I at peace within myself? â€Å"How do I express and encourage peace in my interactions with others? † Many people if they are honest are not at peace within themselves. They have allowed what is going on their physical world to disturb their peace. With their peace disturbed, they have either consciously or unconsciously disturbed the peace of those around them. I believe we must master peace within ourselves before we can hope to have authentic peace with anyone else. That is not to say that the two cannot be pursued simultaneously. There are wonderful organizations such as The Center For Non-Violent Communication, that can assist you in both recognizing the needs both within yourself and others so that you can have peaceful win/win conversations even in difficult circumstances. You can also make a conscious choice to release the thoughts, feelings, and beliefs that are responsible for disturbing your peace, and reprogram your subconscious mind to create peace in your life. In honor of International Peace Day 2009, I have created ten affirmations for personal peace within you, and ten affirmations for peace around the world. In a country, Peace is a term that most commonly refers to an absence of aggression, violence or hostility. Peace isn’t the absence of violence but rather the presence of justice. In a society, peace happens when different desires are in one agreement. Peace is based on many things, culture, education, family values, experience, history (to name a few) but the basis is the same—-to co-exist without war, killing, overpowering a fellow being. According to me, Peace is the feeling that all’s right with the world. When everyone around me in my family, my friend circle and my neighbourhood is happy, eager to love, accept and relate†¦ I feel at peace. Also, to me it means following what my heart says and sharing mutual trust and respect for people around me. However, in today’s world, peace and harmony face various threats. Terrorism, regional imbalance, economic disparity, and social inequality are some of the factors which threaten peace today. We all are so engrossed in our busy lifestyles and yet want our lives to be peaceful. We expect that peace to be omnipresent but what we need to realize is the fact that if we want peace- we have to live peacefully, love everyone, forgive, forget, etc. . It’s not enough to stand around asking if world peace will ever happen because that won’t do anything. Actions speak louder than any words. If everyone starts living the peaceful, loving way, things will change. But someone has to start and lead by example. Mahatma Gandhi once said â€Å"You must be the change you wish to see in the world. We can’t rely on anyone else to do this. We have to do these ourselves. Acceptance, compassion, and tolerance are the foundation of peace. Mahatma Gandhi showed that peace ends suffering and oppression, not by warring against an enemy but by bearing witness to wrongs and allowing sympathy and common humanity to do their patient work. Nelson Mandela and Mother Teresa lived different aspects of peace, which was proven to be a viable way to achieve great things. A Human Approach to World Peace When we rise in the morning and listen to the radio or read the newspaper, we are confronted with the same sad news: violence, crime, wars, and disasters. I cannot recall a single day without a report of something terrible happening somewhere. Even in these modern times it is clear that one’s precious life is not safe. No former generation has had to experience so much bad news as we face today; this constant awareness of fear and tension should make any sensitive and compassionate person question seriously the progress of our modern world. World peace is an ideal of freedom, peace, and happiness among and within all nations and/or peoples. World peace is a Utopian idea of planetary non-violence by which nations willingly cooperate, either voluntarily or by virtue of a system of governance that prevents warfare. Although the term is sometimes used to refer to a cessation of all hostility among all individuals, world peace more commonly refers to a permanent end to global and regional wars with future conflicts resolved through nonviolent means. How to cite World Peace, Essay examples

Thomas White Methodology-Free-Samples for Students-Myassignment

Question: Discuss about the Thomas White Methodology. Answer: Introduction That Courtney, being an ambitious person, has been undertaking further studies with support from her manager Michael; she works for a small software development company. Courtney develops an application to enhance accessibility to rural communities, tailored for aborigines, and takes care not to use images that may offend the Aboriginal communities. The interface is lauded for contributing to positive ICT use by Aboriginal communities; Courtney gets the employee of the month award, and the company is also recognized nationally; however, Michael takes all the credit, with Courtney not given any recognition. Using the Thomas White Methodology where the consequences will be analyzed (Rajpoot, 2011)in the context of the relevant ACS codes also delved into The Thomas White Methodology Analysis of the Consequences It is a reality and common occurrence for the boss to take credit for the work done by their juniors; however, it is not ethical, especially in cases where the concerned superiors know the person responsible for the work. Courtney especially knows that was wholly her work, which formed part of her academic and professional development. Below are the possible scenarios and their consequences; Courtney can choose to play along, being grateful that at least Michael supported her studies and project and live with the knowledge that someone else was recognized for her work; it is possible this recognition could have been her greatest professional break She can raise the issue with the management behind Michaels back, and open a Pandoras box; however, she could be victimized by Michael and have her career at the firm jeopardized She can approach Michael and ask him to acknowledge that she did the work and Michael was just receiving the recognition on behalf of the company; Michael might not play along and leave Courtney vulnerable to victimization Courtney can also approach the Association and make it clear that she did the work and so should be recognized and not Michael; however, the reputation of the company, that of Michael, and even her could be tarnished as well Courtney can also approach Michael in confidence and state her case politely and ask Michael to also give her credit as part of her professional development and in recognition of the ACS codes Analysis of the Actions Before deciding on the actions to take, the relevant ACS Codes are discussed to help inform the actions to take ACS Code of Ethics The primacy of public interest The ACS code states that all ICT professionals must place public interest above those of business, personal, or sectional interests. Professional development Michael is obliged by the society to enhance his professional development, and also importantly, to enhance the professional development of colleagues and staff (Courtney) Professionalism Michael, the software organization, and Courtney are obliged under this code to enhance the integrity of the Computer Society and to respect its members, while also respecting each other ('Australia Computer Society,', n.d.). The ACS Code of Professional Conduct All professionals must endeavor to preserve the integrity, continuity, security, and utility of ICT. All practitioners must take into consideration that her profession traverses many other professions and has implications for other social organizations and systems ('Australian Computer Society,', 2014). Stakeholders must be advised of any conscientious objection or conflict of interest that one may have; so Michael and the organization must advise the Society and the public that Courtney is actually the developer and should take credit and recognition The intellectual property of others must be respected; the facts show that Michael is in the wrong and has violated this code of the ACS Code of Professional Conduct Members are obliged to encourage their colleagues, students, and employees to continue their own professional development Based on the ACS code, this is what ought to happen Have Courtney raise the issue politely and professionally with Michael She should argue based on the ACS code, while acknowledging Michaels support for her She then asks a senior person or mentor at the organization to mediate and impart the importance of professionalism so Michael can have Courtney also recognized as the originator of the idea The Decision Michael should acknowledge that the interface was developed by Courtney and have the company and the Association to instead, or at least also recognize Courtney for her good work. Courtney should stand her ground because it is the right thing to do Conclusion This paper concludes that the Courtney issue can be resolved amicably following the Thomas White methodology in the context of the ACS codes of conduct and professional ethics in an amicable and agreeable manner References 'Australian Computer Society'.,2014. ACS Code of Professional Conduct, accessed August 25, 2017, from https://www.acs.org.au/content/dam/acs/rules-and-regulations/Code-of-Professional-Conduct_v2.1.pdf 'Australia Computer Society'., n.d., ACS Code of Ethics, accessed August 25, 2017, from https://www.acs.org.au/content/dam/acs/acs-documents/Code-of-Ethics.pdf LO, B., 2015, Resolving Ethical Dilemmas A Guide for Clinicians. Philadelphia, Wolters Kluwer Health. McDermid, D., 2015, Ethics in ICT: An Australian perspective. Frenchs Forest, N.S.W: Pearson Education Australia. Rajpoot, T. K. (2011). Business ethics and corporate governance. Delhi, Ancient Pub. House.

Wendys Fast Food Restaurant

Arab Woman to Gain Quotas

Arab Woman to Gain Quotas Free Online Research Papers Quotas are setting up a percentage of or number or the representation of a certain group, in this case it will be women, most frequently in the form of a minimum percentage, for example a 20, 30 or 40 percent. Quotas are used as a measure to boost the representation of excluded or under-represented groups in politics in the past. In most of the countries quotas are target mostly to woman. It is targeted towards woman because the county was woman to take part in the county’s politics and it also helps woman’s to bring out the problems they face in the society and what the county can do to help them solve their problems. Quotas have been introduced in many countries, for example â€Å"Latin American, Argentina was the forerunner with its introduction of legal candidate quotas in 1991. Since then this type of quotas has spread all over the Latin-American region. In Africa, South Africa has inspired other countries in the region to adopt voluntary party quotas, while Uganda has led concerning reserved seats. In South Asia gender quotas at the local level have been introduced in recent years in Pakistan, India and Bangladesh, even if these three countries do not openly refer to experience made by their neighbors. â€Å"(Quota database, 2007) Pros Quotas for women do not differentiate, but compensate for real barriers that prevent women from their reasonable share of the political seats. Women have the right as citizens to equal participation. Womens experiences are needed in or should be addressed political life. Women are just as qualified and educated as men, but womens qualifications are looked down upon and minimized in a male-dominated political system. (Quota Database, 2007) Cons Quotas are against the principle of equal chance for all, since men are given less chance and woman are given more preference. Quotas are an undemocratic way; the voters should decided who should be chosen. Again a party should decide who should be in a party and who should be selected to represent a party. Quota again tells that people are elected on the base of their gender and not on their education qualification; and the candidates who are eligible for election are kept aside. (Quota Database, 2007) Many of the non democratic countries like the Arab countries and African countries do not allow woman to take part in politics. In these countries women’s groups have been actively involved to help woman to take part or get seats in politics. Let us now take a look at how woman in the Middle Eastern regions are treated. Woman in the Middle Eastern region have been seen as an oppressed group. From the sand deserts of Saudi Arabia to the hilly lands of Afghanistan, Arab woman have faced many problems in society. The role of any woman around the world is seen nurturing and meant to be taken care of the family, even in the Middle Eastern regions woman have been seen as nurturing and home makers. But many of the women have moved on to a more new outlook they have take roles as educators and laborers. Arab woman are threatening the traditional Arab family structure by moving to a modern view, however many of the woman are willing to make the sacrifice, to see the world has more to offer them than just family circle responsibility and childbearing. Islam religion allows their woman to be educated and also to earn a separate income from their husband. As Arab woman continue to seek education and continue their jobs, society’s anticipation over them, giving more power to those who are against these a ctions. In the past decades , the number of Arab woman in work force have rise, and have included a solid education in their early life achievements. The idea of an educated and successful woman started lond time back, it dates back to almost 1500 years when Prophet Muhammad wife Khadija, she owned her own caravan and was her own employer, and she was successful at that. After the death of the Prophet the status and important of woman started declining slowly. Due to this many feminist movements started taking place. Even though these feminist movements encouraged Arab woman to raise in society only a handful were able to attain that, many countries like Saudi Arabia still held their woman back. Muslims have taken Islam religion very seriously, while each Middle Eastern county has its own set of rules. Majority of the Middle Eastern countries take a few things from the Islam religion and a few things are thrown out just to satisfy with they want to achieve. This still happens in Saudi Arabia and Yemen. While a few countries do not permit woman to work, majority of the countries allow their woman to wok, therefore the number of woman in workforce has risen and also rate of woman achieving education has risen. There are still many factors which keep the number of woman in workforce low. In many of the Arab countries girls get married at a very young age, they barely even complete their high school. Therefore these Arab families consist of many children is not an uncommon sight. These two factors are the many cause of Arab woman’s participation in work force. The role of a woman in the house is seen is always viewed as a doubtful as to whether or not she can move up to a position of power or authority. Here in the Middle Eastern region especially Saudi Arabia, men and woman are not allowed to work closely, things like a hand shake with a man and a woman is prohibited. At restaurants there will be different sitting area for men and woman and one for family area where a man and his wife and children can sit. Culture like this has a large influence on woman and their upcoming in work force. One country that is slightly advanced than the other Middle Eastern countries is Lebanon; the Lebanon government does not force their woman to wear a veil, communication between male and female is allowed publically. Lebanese woman have been given the freedom to sexually express them self. In many of the Middle Eastern families the son is educated and independent and the girl is made to work alongside to the mother in the house. They domesticate the female child at an early age and tell them that this is what they need to know. Even some parts of India, Bangladesh, Sir Lanka, woman are seen as a home maker and not fit for outside the home jobs. Even if they are they are give job like a secretarial post, or a teachers post. In Iran, woman joined the revolution to remove the Shah’s rule and played a very important role in helping. The Iranian women are now fighting against wearing the veil, and this battle they have to fight on their own. It is now up to them whether they want their freedom or not. Arab woman have become more active in their societies, they have taken part from politics to feminist movements. In Kuwait, woman made history or wrote a new chapter for all other woman in the Middle Eastern region to get involved in politics and government positions. Kuwait Parliamentary finally allowed woman to participate in election, which means which means they will participate in 2007 elections. Also a Kuwaiti woman started a campaign to run for position in municipal council in Kuwait. This is the first time woman has taken part in campaign like this since 1962. This is the first time an election campaign was organized by a woman. In 2006 Najah-al-Attar from Syria is the first woman ever to be elected or appointed in such a high position. She will be responsible for the cultural foreign policy. President Hafez Al Assad who was the president for nearly 30 years, Attar was the cultural minister during his rule. This kind of news is rare but encouraging to see woman being assigned to such high position in the Syrian government. It shows some progress on the uplifting status of woman among the Arab countries. It is good to see woman working in government and achieving such high position, it is also good to see that woman are not just treated as a symbol of domestic role. On 25th of March 2006, a news article tells us, a large number of woman in Iran have also started in working in Iranian police force, and the government wants more woman to work under crime related issues. There are around 2000 police woman, but the head of the police says that they still need around 8000 more. A police recruiter said in a Islamic state like Iran men and woman have the same amount of rights and they both have equal rights. So as there as there is a need for having policemen there is need to have policewoman too. In countries like Jordan woman are fighting to get seats in the parliament. In Morocco woman are roughly given 10% of 325 seats. A demand of quota for woman in Jordan is high. In many of the other Arab counties men feel a strong opposition to quota system and feel that political process should not be interfered with. In the year 2002 in October, all eight women lost to men even when most of them who voted were woman. Some say that this is because of the culture; woman will not vote for another woman and will vote for a men as they feel that men should the one in power. Since 1970 the number of girls in school has doubled which means that more girls are being educated. (Arab women demand quotas) Sheikha Yousef Hasan Al-Gerifi ran for city council in 2005 in Qatar. She can across many problem other woman around the world would have never faced. Since Qatar is a conservative country like its neighbor like Saudi, Sheikha Yousef Hasan Al-Gerifi’d family did not allow her to put her picture on her campaign as woman there are supposed to be wearing the Veil. But the most important that maters here is she won the election. Political scientist Hala Mustafa of Egypts al-Ahram Foundation says that woman have a small or very little power in the field of politics. In Saudi Arabia woman are granted a few political rights as compared to other countries, recently two woman were introduced to the chamber of commerce, it might be a small step but to the Arab Woman it is a very important step. Although many achievements have been made yet so much more has to be done. Arab woman have a lot of oppression yet to overcome. Like we have seen before Islam has given many rights to woman, the ones have held these rights back from woman are the males in the society. Islam religion has given their woman to right to education and earn income separate from their husband. There is a major battle between religion and culture. How will this battle be resolved? Will Arab woman give way to independence and forget their traditional duties? Will they be able to turn society as a whole, or will they be able to give justice to both worlds and bring on a new generation? Research Papers on Arab Woman to Gain QuotasDefinition of Export QuotasInfluences of Socio-Economic Status of Married MalesNever Been Kicked Out of a Place This NiceMind TravelHip-Hop is ArtAnalysis Of A Cosmetics Advertisement19 Century Society: A Deeply Divided EraPersonal Experience with Teen PregnancyResearch Process Part OneBringing Democracy to Africa

Cross Cultural Awareness for Business Essay Example | Topics and Well Written Essays - 2000 words

Cross Cultural Awareness for Business - Essay Example Essentially, culture refers to the traditions, set of values, and norms or practices that tend to influence the ways in which individuals behave, think, make a judgement and also their perceptions within a group setting. The perception that employees may have about an organization tends to influence the way in which they tend to complete organizational tasks that may not be in line with the deadlines. This brings about the idea of cultural competence that refers to the ability for individuals within an organization to interact in an effective manner with people from different cultures. This may draw from their worldviews and the understanding of other people’s culture’s and also being tolerant of them (French, 2010). Based on this overview, this essay will delve into the emic approach in understanding and managing people in the workplace that have cultural differences by referring to the works of two writers. The focus will be on the value of their contribution to cross-cultural managers and also refer to four countries in which this approach is applied. Ideally, the emic and etic approach is a form of field research performed with the aim of obtaining various viewpoints within a social group from with the observer’s perspective and also from that of the subject at hand. In much detail, the emic approach determines the way in which people from a locality think, they way that they perceive and explain things, the way they behave as per their rules and also the things that bring meaning to them. These approaches to to manage cross culture within the workplace were developed by Kenneth Pike in 1954 to which his suggestion was that when both of them integrate then this is likely to yield more positive results (Ritchey, 2011). The emic approach requires the examining of each culture in order to determine the way in which those applying this approach interpret certain observable facts. The emic approach is drawn from the phonemic term and the etic

EPI7005 Essay Example | Topics and Well Written Essays - 4000 words

EPI7005 - Essay Example Several methods have been used in the correction of geometric distortions in MRI diffusion weighted normally resulting from static magnetic field inhomogeneities. Such inhomogeneties may be as a result of some imperfection within the magnet or magnetic susceptibility spatial variation of the object that is being imaged (Christ, 2000, p. 78). The spatial variation is normally referred to as susceptibility artifacts. EPI applied in most of protocols used in diffusion weighted acquisition uses a homogenous static field. Such afield does not normally hold for MRI head. The distortion that comes out of this is significant enough to even exceed ten millimeters. Such artifacts come in the way of accurate diffusion images alignment with structural MRI and are considered obstacles to the head MRI joint analysis of structure and connectivity. Some of the methods used for correction of magnetic susceptibility distortions include the use of a filed map. However, such methods of applying field ma ps are not reliable and accurate hence do not result in reliable EPI alignment with structural images that correspond to it. The T2-weighted structural image approach that relies on EPI baseline image and still gives account of the susceptibility artifacts is the recommended approach (Edelman and Schmitt, 1994, p. 610) Question 1A Several parameters have to be reduced in order to optimize EPI image and they include: A. Reducing the time of echo train length: The longer the length of the echo train, the more time is required by the spin to gather phase error and also the greater the distortion witnessed. One of the ways of minimizing the total time of train length is by minimizing the echo spacing. The less the time taken by the frequency gradient in sampling the signal, the less the distortion that will be witnessed as shown in figure 1. The period for sampling is normally during the flat readout gradient portion unless there is ramp sampling. In FSE, the less the ESP or the echo sp acing, the less the blurring of the image. In EPI, minimizing the echo spacing also results in a reduction in the blurring as well as a reduction in geometric distortion. Figure 1. The sampling time and the read encoding gradient during normal gradient performance (McMahon, 2012) As the segmentation degree increases, the echo number acquired per rf excitation decreases. This in turn minimizes the geometric distortion as the phase error time of accumulation is reduced. Figure 2 below demonstrates a reduction in effective inter-echo spacing (McMahon, 2012). Gradients are from two varying excitations, interleaved and offset with respect to each other. Figure 3 shows geometric distortion reduction as the shot number increases. In areas with low inherent homogeneity like the sinuses, the geometric distortion can appear with a larger shots number. As the shots number increases beyond a given point, the distortion reduction becomes unnoticeable. Figure 5; demonstration of the reduction of geometric distortion as the number of shots is increased (McMahon, 2012) B. Reducing echo spacing; methods used to shorten echo spacing include: Ramp sampling Increasing the receiver bandwidth through achieving a stronger gradient Resolution reduction hence a reduction in the echoes train number Phase encoding collection in multiple sessions (segmented or multiple shot EPI) By using increased amplitudes or

A Case Study Of Jennys Restaurant Marketing Essay

A Case Study Of Jennys Restaurant Marketing Essay Jeenys Restaurant is a national chain cafe restaurant with a dedicated customer base, which is known for its best service, good quality food and family dining flair. But in the past year, the company has seen a manifest decline in its sales. The decline in sales is increasing as every fiscal quarter passes by. The reason behind decline in sales is totally unknown to the company. The restaurant has not changed layout or menu options within the past several years. The hypothesized root cause of the problem is poor customer satisfaction. This research will help to analysis the main root cause of sales decline. The objective of this research is to find out whether or not customer satisfaction and experience is the issue, and if so how customer satisfaction can be enhanced. Research Objectives As impact of global recession is still affecting large number of household in United Kingdom with their buying behaviour, it is important to find out if customer satisfaction with particular restaurant is the main cause or there are other factors. This research is going to use primary data by developing questionnaire to the restaurant customers, which helps to find out actual problem and weakness of current situation of the restaurant. The purpose of the literature review is to analyse past experience relating to customer satisfaction elements of the food and dining industry while emphasising on the sales increment. As I am working as a Manager in this restaurant, this research with help of primary data will analyse the customers attitude towards its service and experience, which will help to find out main reason behind downward sales line. The main objectives of this proposal is as follows: To analyze Customer satisfaction and its relative importance (debate) and evidence about key factors influencing peoples choice of fast food restaurant. To identify the best suitable model to measure customer satisfaction for my primary research. To review exiting complains and comments submitted by customers over the past 6 months in order to find out the area of subject where most of the customer did raised the issue. To arrange the questionnaire to the existing customers in order to explore their attitude towards Jennys Restaurant, why they like to dine at Jennys Restaurant, their experiences of and attitude towards current management process and their views on possible changes that the company could make for better satisfaction. To make recommendation to the management at Jennys Restaurant about cost-effective and management strategy that could be implemented in order to increase customer satisfaction. Literature Review Realisation of customer satisfaction in order to get success in the business is essential elements. is How the customers get the satisfaction and how we can measure the different between service provided and customer expectation ? Researcher is going to look different theories, journals and articles to establish an analytical concept about customer satisfaction elements. According to Kotler (2000) a persons feelings of pleasure or disappointment resulting from comparing a products perceived performance in relation to his or her expectations. Also Hoyer and MacInnis (2001) said that satisfaction can be associated with fellings of acceptance, happiness, relief, excitement and delight. It is very important to understand the expectations of the consumers to make them satisfied. According to Hokanson (1995), these factors include friendly employee, courteous employee, accurancy of billing, billing timeliness, competitive pricing, service quality, good value, billing clarity and quick service. Additionaly, (Labarbera and Mazursky,1983) state that By fulfilling the customers needs and wants will helps to achieve customer satisfaction. So that it should be notice by researcher that the customer satisfaction can be occurred by understanding their expectation. After having idea about customer satisfaction, researcher want to know how it can be implement in fast food sectors. According to Farrel (2007) The quick service restaurant responds to the universal desire for inexpensive and reliable fare that is feshly prepared, portable and ready on demand. It explains that the quick service, freshly prepared and economic factors motivate the customers to shop in fast food restaurants. Also according to (Schroder and McEachern, 2005) Brand value, nutritional value, ethical value and food quality determine the customer satisfaction towards fast food restaurant. There are other factors,according to (Jang and Maltila, 2005) Monetary gratification and intangible benefits such as quality and convenience also received high rating in customer satisfaction. Researcher should give attention to the intangible things such as service quality, serving time, internal environment of the company along with the development of core product in order to get maximum customer satisfaction. According to (Katz and Martin 1985) If the firms can improve customers perceptions of the time they spend waiting to be served, then customers will experience less frustration and may feel more satisfied with the service encounter. Also (Ho and Zheng 2004) clarify that A firm might choose a delivery time commitment to influence its customer expectation. However, there are debates and discussion about the influencing factors which are affecting to less shop in fast food industries. According to (Goyal, Singh 2007), The young generation in India likely to go to Fast food restaurant for fun and changes. But they like house food much better than food served at fast food outlets because they have the highest value for taste and quality followed by hygiene. Adding with that (Bose, 2011) stated The most evident advantage of Fast food is that it save time and money for a busy life people, but fast food is unhealthy than home cooked meals, as they contain higher amount of salts, fats and calories . Most of the people today are usually aware that fast food is not the healthiest food to eat. People eat fast food because it is convieneient, cheap and taste good. Fast food is not just less healthy food, but sometime it can be dangerous for your health as well. Stacel (2009). So it is clear that despite of good service provided by the company, th ere is other factors such as health consiousness which affect the customer satisfaction level. Along with that there is hygienic factor which also affect the customer revisit in the particular restaurant. A survey shows, one in three people is worried about the level of food hygiene when buying fast foods. Cleanliness of staff and premises top the list of concerns, followed by the way food is cooked and handled. (Consumer question fast food hygiene, 2003). As a result it can affect the customer to discontinue or decrease there buying behaviour in fast food sectors. According to Hoyer and MacInnis (2001) dissatisfied customers can decide to: discontinue purchasing the goods or service, complain to the company or to a third party and perhaps return the item or engage in negative word of mouth communication. The above study based on previous research explains the reasons for choosing and avoiding the fast food sectors and the importance of customer satisfaction which can be fit or not in the problem statement of the Jennys restaurant. To get the more evidence and support, researcher is going to develop questionnaire survey by using SERVQUAL tools. According to (Stevens, Knutson and Patton, 1995) SERVQUAL method helps to produce a sequence of questionnaire appliance for measuring hospitality service quality in DINESERV. John and Tyas (1996) have also use the tool SERVQUAL for measuring the satisfaction of consumer in restaurant. According to (Lee and Hing 1999) SERVQUAL is an instrument which helps to measure and compare the service quality of the fine dinning sectors which is easy and inexpensive to occur. It showing that the researcher will get help to accumulate the findings and reasons of gap between customer expectation and experience they have had in their last visit. This tools also helps to find out the correlation between service quality, customer satisfaction and purchase intentions. According to (Cronin, Jr and Taylor 1992) There is correlation between service quality, customer satisfaction, and purchase intentions. Service quality is an antecedent of customer satisfaction and consumer satisfaction has a significant effect on purchase intension. Although the popularity of the SERVQUAL tools to measure the service quality level, there are some debate over the use of SERVQUAL instrument. Detractors argue that the difference score leads to unreliable measure and that the dimensionality and validity is erratic. Jiang etl, (2002). However, SERVQUAL measuring method is adopting by thousands of business to know the actual demand and expectation of current customers. Because it helps to explain many factors such as tangible, reliability, responsiveness, competence, courtesy, credibility, security, access, communication and understanding the customers. Parasuraman et. al. (1990). Besides of some disadvantages, SERVQUAL is good tools to understand the customer satisfaction elements. Fedoroff (2011). Methodology Method Approaches (Bryman and Bell 2007) Quantitative research is that research strategy which gives and relates to the quantification in the collection and analysis the data. This method is relates to the deductive approach in testing the theory and research. It takes the positivism epistemological orientation and natural scientific model. It focuses on the objectivism of the social reality Researcher intends to implement all quantitative research methods in a way to trace the best results out of the research. The entire research approach and methodology will be ethical and best at its level. Research will be conducted by keeping in mind the Research Question. The research will be performed using questionnaires. Justification Explanation Conducting survey/interview Analysing data 1. Justification: The advantage of choosing quantitative research method questionnaire Low cost in time and money: As my questionnaire is designed to take just 5 minutes and can be done by making photo copy of 35-40 questionnaire, will help to make it economic and time saving. Respondents can complete the questionnaire when it suits them: As I am going to conduct the survey by requesting them to complete the questionnaire with the time avaibility of the customers. Respondents anonymity: There is no personal identifying information is going to ask to protect the anonymity. Lack of interviewer bias: The disadvantage of choosing quantitative research method questionnaire The need for brevity and relatively simple questions: The most of the part of my questionnaire is going to be closed question rather than open question. Questionnaire development is often poor:. Poor design and concept of questionnaire will not help to find out the actual problem and track to the solution. Lack of control over order and context of answering questions: not to specific Question wording can have a major effect on answers. : one question ask twice with different format to check exact answers. 2. Explanation Preparing for the survey interviews. As I am the manager of the Jennys restaurant I have access to secondary data such as sales figures for the past two years and complain and comments made by the customers in the restaurant and can organise a survey by collecting primary data from a questionnaire given to the existing customers. I am going to choose random sample survey with help of SERVQUAL Questionaire and dineserv method to collect primary data from a questionnaire taking 35-40 customers from Monday to Saturday 9:00am to 9:00 pm. My sample size is going to be small. Requested participants of this study will ask if they are over 18 and willing to complete survey upon exiting the restaurant. Willing participants will be ask to read the informed consent before completing the SERVQUAL Questionnaire survey instrument. Developing the questionnaire. To collect the primary data from the customer, my questionnaire key themes will be to analysis their current experience, expectation and attitude towards the existing setup and behaviour of the organisation. In above literature review, I was trying to analyse and understand customer behaviour and expectation towards food and dinning service, which help me to link and study the existing customer of the Jennys Resturants behaviour and also help me to think analytically about whether customer satisfaction is only the key point in the success of business development or there are other important factors. 3. Conducting Survey/interview The questionnaire survey is going to held on the Jennys Restaurant premises from Monday to Saturday between 9:00am to 9:00 pm. The survey will be conducted by requesting existing customer with detail pre information about the reason of the survey while their visit in the restaurant to fill up the answers of the given questionnaire which will take 5 minutes . The maximise the response rate of questionnaire survey; I am going to use following techniques. Brief Questionnaire: The questionnaire is going to use not more than 20 words to make it less time taking for the respondents. Make the return time not to short and not to long: The questionnaire can be fill during their visit in the restaurant or can take with them by requesting them to return it within 2 weeks time in given address. Easy to read (clear language, good print): The questionnaire is going to use simple language which can be understandable and use of quality printing. Easy to answer: The questionnaire is going to use tick box to place their attitude towards the restaurant. Be clear about what the respondent should do to answer the question: The questionnaire is going to use likert scale format, which is going to clear to click their answer just one for one question in the top of the page. Easy to respond (return envelop): The questionnaire which has been taken by the customer to fill it in their home will be provided a free post return envelop with them. Do not offend the respondents: The questionnaire is not going to include any subjects which will offend the respondents. Trustworthy: The questionnaire will start from explaining about the purpose of research by not taking personal information of respondents and is just for the academic use by showing college identity card to them. Analysing data Statement of service provided (Independent Variable) Very Dissatisfied (Dependent Variable) 1 Dissatisfied (Dependent Variable) 2 Neither Satisfied nor Dissatisfied (Dependent Variable) 3 Satisfied (Dependent Variable) 4 Very Satisfied (Dependent Variable) 5 Food Quality Service Food Hygiene Price of product Survey: Survey allows the collection of large amount of data from a sizeable population in a highly economical way (Saunders et al, 2008).It was done by explaining questionnaires and handing out and collected during session The research is going to find out the correlation between two variables. One is dependent which is customer satisfaction and another one is independent which is service provided by the company. The changes in the independent variable are going to affect the dependent variable. There are some other moderate variables which influence the relationship between independent and dependent variables. Such as Age, Gender, Marital status etc. As the above questionnaire sample can be broken down to subgroups such as age, gender, marital status to analyse differences. And data can also analysed by looking at average scores for each category (eg. Food quality, service, food hygiene and cleaniness and product price) as categorized in questionnaire to see if there are noticeable difference in their averages. The formula to calculate average score is Average score= Sum of Valued dependent variable which has been ticked divided by No.of dependent variable allocated For example by taking above Table Average score= Food quality (3) + Service (3) + Food Hygine (4) + Price of product (5) divided by 5 =3 It can be broken down into subgroups for food quality, service, food hygiene and price of product to noticeable difference in their averages Checking the forms Spreadsheet Graph/table: Graph are going to allocate to explain and analyse the data. As taken example of above sample, the graph is going to be like. Analytical qs Statistics Ethical issue The questionnaire will start with explaining the purpose of the research which is only for the academic requirement by showing the college Identification card. And also questionnaire will start with explaining the subject matter of the questionnaire up-front. The questionnaire is not going to take any sensitive data, like personal details, history and background to protect there anonymity. The researcher does not use force and hard request to get response from the customers and the research confidentiality should be maintained in term of collecting the data. Timescales and Resources S.No. Phase/Milestone Start Date End Date Notes 1 Literature Review 2 Development of research instrument- final survey/interview Question Schedule 3 Data Collection-completion of survey 4 Data analysis- results of primary data analysis written up 5. Report Writing- finalisation of dissertation. Conclusion Appendix A Quantitative Survey (Questionnaire) Customer Satisfaction Survey: Academic Survey to fulfilment of Master Degree Program(Cavendish College and University of Wales) This survey is being carried out to find out the customer attitude towards the Jennys Restaurant. Please answer the questions freely. You cannot be identified from the information you provide, and all the information provided will be treated in the strictest confidence. The questionnaire should take you about five minutes to complete. Please answer the questions in the space provided. Try to complete the questions at a time when you are unlikely to be disturbed. Also, do not spend too much time on any one question. Your first thoughts are usually your best! Please tick one box for every question. When you have finished the questionnaire please return in to me in the enclosed freepost envelope. Nameà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. What is your age range (Please tick where appropriate) Gender(Please tick where appropriate) 18-30à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Maleà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. 31-50à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Femaleà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ 51+à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Othersà ¢Ã¢â€š ¬Ã‚ ¦.. Question Very Dissatisfied Dissatisfied Neither Satisfied nor Dissatisfied Satisfied Very Satisfied Food Quality The food is served hot and fresh The menu has a good variety of item The quality of food is excellent The food is tasty and flavourful The food portion is enough The food provide balance nutrition Restaurant Service My food order was correct and complete Employees are patient when taking my order I was served promptly The menu board was easy to read Employee speak clearly Employee are friendly and courteous The service is excellent Value of price paid Quality of food Food hygiene and cleanliness The handling of food is good Restaurant Premises are clean Toilets are clean Product Price Food is good value for the price paid Prices are competitive If have any comments with the service of our restaurant please share with us. Thank you for taking the time to help us. If you have any queries or would like further information about this project, please call me on 07828857702. Thank you for your help. Activities Appendix B Gant Chart of Time ScaleMay 2011 June 2011 July 2011 August 2011 1st Week 2nd Week 3rd Week 4th Week 1st Week 2nd Week 3rd Week 4th Week 1st Week 2nd Week 3rd Week 4th Week 1st Week 2nd Week 3rd Week 4th Week Collection of literature review Critically review of the literature Meeting supervisor Review of project aims and objectives Questionnaire Process Interview the customer Accounting calculation of the breakeven point Meeting supervisor Analysis the accounting data Analysis and interpret qualitative data Analysis and interpret quantitative data Meeting supervisor Final report writing, Amendments, Binding of the project Referencing John. N., and Tyas (1996). Use of service quality gap theory to differentiate between foodservice outlets. Service Industries Journal, 16(3), 321-346. Stevens, P., Knutson, B., and Patton, M. (1995). DINESERVE. A tool for measuring service quality in Restaurants. Cornell Hotel and Restaurant Administration Quarterly, 36(2), 56-60. Alan Bryman and Emma Bell, 2007, Business Research Methods-2nd Edition, Oxford University Press Kotler, P., (2000), Marketing Management. 10th ed. New jersey, prentice-Hall. Hoyer, W.D. MacInnis, D.J., 2001, Consumer Behaviour. 2nd Ed., Boston, Houghton Mifflin Co. Hokanson, S., (1995). The deeper you analyze, the more you satisfy customers, Marketing News, p. 16. Labarbera, P.A. and Mazursky, D. 1983, A longitudinal Assessment of consumer satisfaction, Dissatisfaction: the dynamic aspect of cognitive process: Journal of marketing research, vol. 20, Nov, p.p. 393-404. Farrell, JP.,(2007). A management consultant @ large. The evolution of the quick service restaurant. [Online] 25th April 2008. [Cited] 1st of April 2011. Retrived from http://jpfarrell.blogspot.com//2007/11/evolution-of-quick-service-restaurant.html. Goyal, A. Singh, N.P. (2007). Consumer perception about fast food in India: an exploratory study. British food Journal. Vol. 109: Issue:2, 2007. Schroder, Monika J.A. McEachern, Morven G. (2005). Fast foods and ethical consumer value: a focus on Mc Donalds and KFC. British food Journal. Vol 107. Issue:4. 2005. Jang, Dongsuk. Mattila, Anna S. (2005). An examination of restaurant loyalty programs: what kinds of rewards do customer prefers? International Journal of contemporary hospitality management. Vol. 1. Issue:5. 2005. Katz, Karen L. Martin, Blaire R. (1985). Improving customer satisfaction through the management of perceptions of waiting. Massachusetts Institute of Technology. Bose, Debopriya. (2011). Advantage and Dissadvantage of Fast food. [Online] 2011. [Cited] 7th of April 2011. Retrieved from http://www.buzzle.com/articles/advantages-and-disadvantages-of-fast-food.html. Khilawala, Rashida. (2010). Unhealthy Fast Food. [Online] 2010. [Cited] 7th of April 2011. http://www.buzzle.com/articles/unhealthy-fast-food.html. Stacel, Richard. (2009). Why you should avoid fast food at all cost. [Online] 2009 [Cited] 6th of April 2011. Retrieved from http://www.naturalnews.com/025241-food-fast-food-foods.html. BBC News in U.K. Consumer question fast food hygiene. [Online] 17th Feb 2003. [Cited] 5th of April 2011. Retrieved from http://news.bbc.co.uk/l/hi/uk/2769907.stm. Lee, Yun Lok. Hing, Nevilee. (1999). Centre for Tourisim, Southern Cross University. Vol. 14, Issue:3-4, Pg:293-310. Cronin, J. Joseph., Jr. Taylor, Steven A. (1992). Journal of Marketing: Measuring service quality: A reexamination and extension. Vol: 56, No. 3, Pg: 55-68. Ho, Teck H. Zheng, Yu-Sheng. (2004). Management Science. Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective. Vol: 50, No. 4, Pg: 479-488. Jiang, James. J., Klein, Gary. Carr, Christopher L. (2002). Management Information Systems Research center. Measuring information system service quality: Servqual from the other side. Vol:26, No. 2, Pg: 145-166. Fedoroff, Paul. (2011). Comparing service quality performance with customer service quality needs. 12 Manage the executive fast track. [Online] 2011. [Cited] 7th of April 2011. Retrieved from http://www.12manage.com/methods-zeithaml-servqual.html. Parasuraman A., Zeithaml V. Berry L. (1990). Delivering Quality Service, Balancing Customer Perceptions and Expectations.

Marketing communications strategy

In the case, Benetton is using an offbeat and customer-centric marketing perspective in a highly saturated industry. In terms of retail clothing, there are high barriers in this market when it comes to getting a marketing message across to the inundated consumer. Therefore, what Benetton is trying to do, as shown in the case, is present itself as an outsider within this saturated market, in order to both appeal to the customer directly, and to confront them with issues of empowerment.This is related to the chapter’s mention of â€Å"Customer Empowerment– Customization: when a company produces individually differentiated products, services, prices, and delivery channels in accordance to the consumer wants/needs† (Chapter 12). The case also involves issues discussed such as heightened competition (retail fashion being a very competitive industry), industry convergence, and disintermediation, or removing the middleman and going straight to the consumers in terms of getting across a fresh and unconventional marketing message.Success behind strategy The success behind Benetton’s marketing strategy is the ability of the company’s marketers to place the company in an outsider role, and also a role of post-modern commentary on culutre. Essentially, this says to the customer that by identifying with the unique or different postmodern advertising of Benetton, and its messages of political and social concern used in advertising, they are identifying with a lifestyle, not just a brand.This was one of the early strategies that was then taken to such extremes by other 80s competitors of Benetton like Swatch and even Nike: by positioning the mainstream retail fashion company in a counter-cultural socio-political position through advertising, the individuation of the consumer is assured, as they relate their own individuality or difference with the uniqueness of the advertising. This led to a lot of success for Benetton’s marketing.In short, the success behind Benettons marketing strategy is the company’s ability to place its unique and controversial advertising brand as a lifestyle as well as a fashion choice. Applying Benetton’s strategy to another retailer Depending on the fashion retailer and the brand awareness of the public, a similar marketing communication strategy to that of Benetton could be either a good move or a bad move.For a company that already has some degree of guerilla, socio-political or counter-cultural marketing in effect, such as a youth-brand company like Ecko or even a monolith with a lot of money to spend on assimilating youth culture, like Nike, it may be possible to make the marketing communications of Benetton a success. On the other hand, if the brand is something like Abercrombie & Fitch, J. Crew, or Tommy Hilfinger, this is a company that relates its brand not to socio-political turmoil and controversy, but to conservatism and the idea of unchanging classic ideals of fashion.Therefore, for this type of retail fashion brand with a lot of conservatism in its image, it would be more difficult to successfully integrate a marketing communications strategy similar to that of Benetton. The consumer would not be able to make a logical connection between a brand like Abercrombie & Fitch, and an image of high shock value controversy, which could relate to cognitive dissonance on the part of the consumer, which is something marketers tend to avoid. REFERENCE Benetton—case study. Chapters 12-14

Gender in West Africa

In the West African community, the concept of power among women lies within the vibrant differences between the roles of each gender. Women were and still are the foundation of the African community as they exercise the power to protect life and educate children. Despite this prominent position, they are not in any way seen as equal to men.This conventional perception changed temporarily, or perhaps was slightly regarded differently, when in 19th Century, Behanzin, one of the most renowned kings of Dahomey, a country now known as Benin, used his army of women to fight the French army because of the invasion of the French settlers in the Dahomey territory, which brought resistance. These women, called â€Å"Amazons,† fought with exceptional courage and were often considered invincible by their opponents.With the use of Amazons in the kingdom of Benin, a significant alteration in the gender roles occurred in the African community. This alteration, giving female soldier’s roles almost exclusively reserved for males, reflects what Butler and Kimmel discuss in their books—gender as social construct and performativity. It could be conceded that gender lines were crossed with this new position of women, but a closer look at the situation will prove the opposite to be.At first glance the physical and mental transformations of Amazons into men would make it seem that the women were able to achieve power that had been formerly reserved for men; however, on closer inspection, there is significant evidence that many features of the traditional gender norms were unchanged in the long-run, despite appearances to the contrary.

Mercury Messenger Takes its Final Plunge