36 ! Fitness Marketing Plan - 2383 Words

36! Fitness Marketing Plan Keisha Dean Shorter University I. Executive Summary Company Description 36! Fitness was started in December 2012 by K. Renee’ Dean who saw a need for an environmentally conscious, fun place to work out. After searching her neighborhood to no avail, K. Renee’ decided to take matter into her own hands and open her own place. 36! Fitness is a unique, state of the art, planet friendly fitness studio located in Sandy Springs, GA specializing in helping people over 30 get and stay fit. We offer a holistic mind, body, spirit experience for our customers with minimal environmental impact. We assist our customers with weight loss, muscle gain, stress reduction, and overall health and wellness. Products †¦show more content†¦Some of our green initiatives include workout areas made from recycled rubber, like-new, refurbished gym equipment, bamboo floors, infrared saunas, low flow appliances, reusable water bottles, compact fluorescent lights, a green roof, as well as a green roof. II. Objectives 36! Fitness plans to drive our membership up. We are currently a 100 member studio. We would like to see that number grow by 50 percent over the next 12 months. 36! Fitness also plans to expand our green initiatives to the community by teaming up with local farmers to use their products to stock our smoothie bar with indigenous fruits and vegetables. We would also like to upgrade our cardio machines to include touch screen computers that use 200 watts of power while in full operation. That would be a savings of up to 48% of power as it compares to HDTV. Core Competencies 36! Fitness seeks to use its core competencies to achieve a sustainable competitive advantage, in which competitors cannot provide the same value to consumers that our company does. Our fitness studio has established the following core competencies: providing a high-quality, branded service, creating brand awareness, developing a sense of community among customers who utilize our services, and building a solid reputation in the community. 36! Fitness intends to build on these competencies through marketing efforts that will help us meet our goals. III. Situation Analysis The marketing environment